The revenue-to-margin operating system
for project-based companies.
Born from a real construction project. Beachhead: Swiss construction & engineering SMEs.
Project information is scattered across WhatsApp, email, Excel and paper — so no one has a live, trustworthy view of where a job stands or whether it is profitable.
How Work Runs Today
What It Causes
The Swiss reality that makes it worse
High labour costs make every wasted hour expensive · a skilled-worker shortage makes admin on the wrong people unaffordable · rising compliance burden · tight margins leave no room for a project that quietly slips into the red.
01
Margins are tightening
Construction & engineering margins keep shrinking — wasted admin and late visibility hurt faster than ever.
02
Compliance is rising
Administrative and audit burden keeps climbing — audit-ready traceability is no longer optional.
03
SMEs are going cloud
SMEs are finally adopting software — but still lack end-to-end control from revenue to margin.
04
AI needs structure
AI is valuable only on structured, traceable operational data — MAAT is building that foundation.
MAAT is not another system — it is the layer that connects them. It links commercial intent, delivery work, commitments and settlement, so control flows from revenue to margin. It runs on phone, tablet and desktop — approvals and site capture happen where the work is.
INTENT
Sales & CRM capture commercial intent — leads, opportunities, quotations and commitments.
EXECUTION
Projects & procurement turn intent into delivery — phases, tasks, orders and receipts, governed by approvals.
OUTCOME
Finance records the result — invoices, payments, allocations, and live cost-against-revenue.
Document chain: deal → project → request → order → invoice → payment — one audit trail for every action.
Before MAAT
With MAAT
MAAT gives each project manager back 5–10 hours a week and stops the costly mistakes — the overruns, the lost disputes, and the approvals no one can trace.
5–10 h / week
admin & re-keying given back to each PM
CHF 25–65k / year
recovered capacity per PM (loaded ~CHF 120/h)
Days → min
to assemble an evidence pack for a dispute
4–5 → 1 tools
disconnected systems replaced by one workspace
Live budget-vs-actual — Better margins — see a site slip into red while you can still fix it.
Procurement workflow — Lower costs — spend committed only after quote comparison & sign-off.
Document repository + audit trail — Win disputes & stay audit-ready — pull every sign-off in minutes.
FR / DE / IT · multi-currency · mobile — Works across Switzerland and on site, from a phone.
| What matters to the buyer | Excel | Asana / Monday | Procore | MAAT |
| Real-time project profitability | Partial | — | Partial | Yes |
| Procurement & cost control | — | — | Partial | Yes |
| Approvals & governance | — | Partial | Partial | Yes |
| Document & audit trail | — | Partial | Yes | Yes |
| Finance link to margin | — | — | Partial | Yes |
| FR / DE / IT in one tenant | Partial | Partial | — | Yes |
| Mobile site capture & approvals | — | Yes | Yes | Yes |
Swiss differentiators: built for Swiss project-based SMEs · multilingual FR/DE/IT in one tenant · Swiss/EU data residency · designed for Swiss compliance · simpler & cheaper than enterprise ERP or Procore.
The HARMAR Origin
MAAT was born from two years running a multi-year construction & property project in Bahia, Brazil — planning, procurement, supplier coordination, documentation and financial control. The fragmentation was lived, then generalised into a platform.
35+
suppliers coordinated
400+
invoices processed
2,000+
documents & evidence files
Multiple
disciplines in parallel
Founder-market fit
Product Maturity
112
doc pages
6
UI locales in parity
17
approval workflows
19
document families
Engineering Depth (shipped — for technical diligence)
777
DB migrations shipped
162
PostgreSQL tables
317
server functions (RPCs)
117
translation namespaces
These reduce founder & execution risk — they are not commercial traction. The next milestone is three Swiss construction design partners, signed letters of intent, and measured time saved per PM. That's what this round funds.
DACH project-based SME software spend
Swiss construction & engineering SMEs
SOM
Obtainable ARR within 3 years
Per-seat SaaS pricing
Core workspace, repository, basic approvals
Full procurement, finance, multi-currency, workflows
Scale multi-entity, SSO, governance, SLAs
~CHF 13,500 ACV · ~25 paid users / customer · ~400 customers targeted in 3 years
Go-to-market
Land 3 design partners founder-led → turn them into named references → use associations (SBV, SSE, usic) & fairs (Swissbau) for credibility → let referrals compound in a tight-knit regional industry. Predictable monthly SaaS pricing removes the SME budget objection.
The operating system for Swiss construction.
Switzerland › DACH (Germany & Austria) › Europe — project-based SMEs
The Ask
CHF 500k
18-month runway
To move from founder-led creation & HARMAR validation to external commercial validation with Swiss design partners. ~50 customers at modeled ACV approaches CHF 0.7M ARR — de-risking a priced Series A.
Use of funds
18-Month Milestones
3 design partners live
First 10 paying customers
Repeatable sales motion
50 customers · DACH underway